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Filipe Pereira Martins and Anna Kobylinska

Co-founders and CEOs of Sof1T SARL

Filipe Pereira Martins

Filipe Pereira Martins is an internationally renowned IT consultant, co-founder and CEO of Soft1T Consulting, which specializes in workflow design and automation for print, web, post production and broadcast. He is also serving as a director of McKinley Denali Incorporated, USA.

All publishing industries from print to web to interactive share just one thing: the race is on towards ever higher efficiency in creating, managing and delivering. The best way to stay on top of the game is investing in research, people and technology. It takes reliable and scalable computing power which you can grow as your needs evolve. But it also involves eliminating bottlenecks, automating workflow processes and making strategic decisions which do not follow standard recipes. This is where Soft1T comes in.

In today's global economy you want to take advantage of change. Filipe believes that what it really takes to succeed is having the courage to make the right strategic decisions whether they are popular or not. Filipe helps clients find out how to "bet on the winning horse".

For instance, Filipe has advocated building publishing workflows around the then-newcomer Adobe InDesign (instead of QuarkXPress' dusty legacy) as early as in 1999, at a time when nearly all industry experts believed that Adobe InDesign was destined to fail. Today the situation is completely reversed. Adobe InDesign has emerged as the market and technology leader and Quark Inc. desperately tries to play catch up. Those who followed Filipe's advice are today still reaping the benefits.

Another opportunity Filipe helped his clients turn into revenue streams is running color-managed workflows with Adobe PDF Print Engine, based on PDF/X-4 and complete with live transparency.

Filipe has championed Internet streaming since as early as 1999 and advocates avoiding proprietary solutions in favour of open standards such as H.264 and PDF.

Anna Kobylinska

Anna Kobylinska is an internationally renowned IT consultant and co-founder of Soft1T Consulting, which specializes in workflow design and automation for print, web, post production, broadcast and interactive media. She also serves as a director of McKinley Denali Incorporated, USA.

Anna helps clients to eliminate workflow bottlenecks, automate workflow processes and make strategic decisions relevant to the future of their businesses.

Almost everyone will agree that workflow solutions should be based on open standards to ensure interoperability and preserve the viability of your data. But how to get there is far from obvious.

Anna foresaw the the transition from PostScript to PDF based workflows when it was far from obvious, and the prediction has been fulfilled with Adobe PDF Print Engine.

About Soft1T Consulting

Soft1T SARL specializes in workflow design and automation for print, web, post production, broadcast and interactive media.

About McKinley Denali Incorporated, USA

McKinley Denali Inc. specializes in IP (intellectual property) management.

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