PDF In-Depth

Pam Deziel on Macromedia and future of Acrobat

Macromedia, Flash, and the future

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SHEA: What will be the immediate changes as a result of Adobe's acquisition of Macromedia?

DEZIEL: We'll be precluded from saying much until the deal closes.

SHEA: What could a combination of PDF and flash mean to the information worker?

DEZIEL: If you look at the strengths of both, you can envision a broader, richer and more flexible platform than we have today.

SHEA: Although we are certainly advocates and evangelists of PDF technology, Flashpaper can serve a valuable role for simple, flat documents. Does the acquisition mean the death of Flashpaper, or do you think that there is some way for the two technologies to either co-exist or merge?

DEZIEL: Honestly, we wouldn't have a good handle on that until we get the chance to peek under the hood, so we'll have to come back to that one later.

SHEA: Are we ever likely to see a lightweight, "flash-like" viewer for PDF?

DEZIEL: If the predictions around data access on mobile and alternative devices are even close to true (some order of magnitude greater than from PCs in the not distant future), the market will demand a solution for those platforms that delivers the benefits of the Intelligent Document Platform. We do offer a lighter version of Reader for some of those devices today, so I think you can draw a vector, at least...

SHEA: PDF is growing in importance, becoming a platform of business and revenue. Is PDF really the way of Adobe's future?

DEZIEL: IDP is a foundation of Adobe's platform strategy for IDBU (Intelligent Documents Business Unit). We have 3 business units today who share the benefits of our core technology. We're continuing to invest in all 3 areas, and we've been delivering at an increasing clip pretty much across the board -- Acrobat 7, for example, was the fastest new release in my memory, and the Creative Suite 2 is keeping up the pace.

SHEA: Pam, thanks for your time.

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January 09, 2014
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