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Ubiquitous PDF: Princess Cruises debuts interactive, PDF-based eBrochures

November 23, 2004

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Princess Cruises has launched what it's proclaiming as the industry's first-ever interactive eBrochures. According to the company, these PDF-based documents -- the first one available for download (as a 24 MB .ZIP file, after registration) features its "Alaska 2005" tours -- will "make researching a Princess vacation easier than ever with clickable links to take the reader directly to the information they're seeking." The remainder of its 2005-06 brochures will be posted as interactive PDFs in the near future.


Alaska cruises ebrochure in PDF The Alaska eBrochure offer a clickable table of contents, interactive deck plans, a built-in search function, custom printing of selected pages, the ability to zoom in on maps and deck plans, and direct links to detailed content on its princess.com Web site.

Alaska ebrochure navigation

Princess notes the following benefits:

  • Navigate Easier -- With an active table of contents, you can click right to the section you want to read about.
  • Access Online Information: By clicking on buttons in the eBrochure, you can access online information fast.
  • View Deck Plans: Choose a deck plan, zoom up close, or click right to more stateroom information online.
  • Up-to-Date Data: Visiting princess.com through the eBrochure gives you access to the most current information.
  • Built-in Features: Search by keyword or zoom in on maps and deck plans using Adobe Reader's built-in features.
  • Custom Printing: Print only the pages you want, making your planning process fast and focused.
  • Instant Gratification: Start planning your escape immediately by downloading your eBrochure right now.
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