Karl's Corner: A sure fire way to lose my business

July 20, 2006


Editor's Note: Formerly CEO of Planet PDF, Karl De Abrew is now the CEO of Debenu ( -- maker of the Quick PDF Library (formerly iSEDQuickPDF | QuickPDF) (, a powerful royalty-free PDF developer SDK, and Benubird Pro, the easy-to-use personal document management system.

ARTS PDF and Planet PDF are both divisions of BinaryThing

Today I received yet another "nice slick" Microsoft Word document sent to me by a company trying to sell their wares. Since I didn't have the Canon LBP-800 printer that they'd authored their document for, it instantly repaginated when I opened it, ruining the precise page layout that they'd clearly spent a great deal of time poring over.

Yes-siree, certainly a sure fire way to lose my business. Yup, it reminded me of precisely why I was attracted to PDF in the first place -- I know that if I produce a document as a PDF I can guarantee that no matter who I deliver it to, they're going to get exactly what I sent them. Nice!

You can catch all of the reasoning beyond the creation of PDF in Dr. John Warnock's Camelot paper which we host here at Planet PDF.

What first attracted you to PDF? Let us know in the Planet PDF Forum Talkback section.

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