Where are they now? Iconic entrepreneurs rediscovered in PDF!

May 11, 2004


Inc. Magazine discovers what's happened to several of 'yesterday's iconic entrepreneurs'

The May 1 issue of Inc. Magazine asks the following:

"Is there life after entrepreneurship? Can business leaders find happiness outside their company walls?"

The answer appears in an item -- also posted to the magazine's Web site -- titled "Where Are They Now?," a collection of five free-to-download PDFs profiling "amazing & true adventures of five iconic businesses."

The featured entrepreneurs are:

Ben and Jerry

The subjects are chronicled in the form of newspaper comic panels. For example, the former Vermont-based ice cream magnates Ben & Jerry are introduced as follows:

"What's going on with Ben and Jerry? After selling their company to Unilever in 2000, the dynamic duo threw their energy into political activism."

Note: The Ben and Jerry's Web site describes the deal as the two companies joining forces "to create an even more dynamic, socially positive ice cream business with a much more global reach."

Successive panels explain that they they're currently showcasing a "12-foot statue of George W. Bush with pants aflame," a visual tie to their related (POF) liberal advocacy group Web site.

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