The Seybold NY 2002 PDF Conference
Speakers & Topics for inaugural New York event

23 January 2002 | Updated 25 February

***NEW: We have begun posting speaker presentations from the Seybold PDF Conference, and will continue to add others as they are submitted.

Planet PDF is a co-sponsor of the Seybold PDF Conference, held February 21-22, 2002 in New York. The final listing of speakers and sessions follows:

INDEX:

Thursday, February 21, 2002

KEYNOTE: "PDF Today, PDF Tomorrow"
9 - 10:30 am

With the new releases of Acrobat and PDF, more functionality is now in the hands of more people. What have we learned so far from the numerous ways people deploy PDF? Where can we make ROI gains in the future? In this keynote opening session, we present the perspective of a user (the world's record holder for PDF downloads, that is) and those of the company that's at the core of it all, Adobe Systems.

Seybold PDF Conference Program

Session Moderator: Hans Hartman
President, Suite 48

Session Speakers:

  • Paul Showalter -- Presentation [PDF: 600kb]
    Senior Technical Printing Specialist, Internal Revenue Service

  • Joe Eschbach -- Presentation [PDF: 540kb]
    Vice President ePaper Solutions Group, Adobe Systems, Inc.


Special Lunchtime Session: PDF Power Panel
12:30 - 1:30 pm

Here's a chance to have your real-life PDF challenges addressed by some of the leading thinkers in the PDF world -- including senior Adobe personnel, expert third-party plug-in developers, and independent PDF aficionados and power users.
During the day, session attendees are encouraged to submit questions for the expert panel members; members of the PDF Power Panel answer the most intriguing ones.

***NOTE: All questions asked during the Power Panel session have now been posted to the relevant discussion conference within the Planet PDF Forum (forum.planetpdf.com)

Session Moderators:

David Zwang
Systems and Process Analyst, Zwang & Company

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speakers:

    Lori De Furio
    Developer Evanglist, Adobe Systems, Inc.

    Leonard Rosenthol
    Chief Technology Officer, PDF Sages, Inc.

    Duff Johnson
    President, Document Solutions, Inc.

    Michael Patrick
    VP Technology and Business Development, Ansyr Technology Corporation

    Kas Thomas
    Documentation Manager, SilverStream Software Corp.


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PDF and Authoring Workflows: Part I
PDF for Print Publishers
11 am - 12:30 pm

Acrobat is not an authoring program. But PDF has become an essential tool in print publishing workflows, not only as an output format but also as a proofing tool and as a foundation for cross-media publishing. In this lead-off session, a panel of three power-users describe their PDF authoring workflows. They talk about why they adopted PDF, the barriers they faced, the tools they used and the successes they've achieved.

Session Moderator:

David Zwang
Systems and Process Analyst, Zwang & Company

Session Speakers:

  • Jeff Gomez -- Presentation [PPT: 700kb]
    eBooks and Print on Demand Manager, St. Martin's Press

  • Dave Wilder
    Creative Director, Lightbulb Press

  • John Clifford -- Presentation [PPT: 1.6MB]
    GTS Companies


PDF and Authoring Workflows: Part II
PDF for Print Publishers
1:30 - 3 pm

What are the core issues for building successful PDF authoring workflows?
Where does the use of authoring applications, such as QuarkXPress and Microsoft Word, intersect with Acrobat? Which file do you edit, and which do you archive?
How can your workflow include outside partners, such as authors, designers and output providers?
How can you optimize the cross-media opportunities in PDF publishing workflows? How can you include XML or RTF in your work flow? This session pins down the essential authoring workflow issues and shows you how to address them.

Session Moderator:

David Zwang
Systems and Process Analyst, Zwang & Company

Session Speakers:

  • Mike Clarke
    Wind Solutions

  • Dwight Kelly -- Presentation [PPT: 112kb]
    President, Apago

  • Michael Baehr -- Presentation [PDF: 2.8 MB]
    MultiVisual GmbH


Output Workflow: Making PDFs Print
PDF for Print Publishers
3:30 - 5 pm

So you think that your QuarkXPress or Adobe InDesign file is ready for output. What are the steps to follow that will ensure successful print output? Do you preflight the original application file, the PDF file or both? How do you handle color management, proofing, handoffs to the service provider and corrections? Could PDF/X be an answer?

Session Moderator:

David Zwang
Systems and Process Analyst, Zwang & Company

Session Speakers:

  • Dieter Dolezal -- Presentation [PDF: 2.2 MB]
    Hirte Medien-Service GmbH

  • Johnny Sutton
    Quebecor World

  • David Tompkins
    American Association of Advancement of Science


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PDF Under the Hood
PDF for Application Developers and Integrators
11 am - 12:30 pm

As a serious PDF developer, you like to know what exactly is in a PDF file. A panel of PDF experts give you a peek under the hood. They shine light on key questions: What form does the data in a PDF file take? How is it organized? How is it possible to open the first page so quickly? How can you make a PDF file from scratch? What are the developer power tools for making, modifying, customizing and otherwise operating on PDF files?

Session Moderator:

James King
A Principal Scientist, Adobe Systems, Inc.

Session Speakers:

  • Speaker: Jim King -- Presentation [PDF: 283kb], Hello World.pdf [PDF: 2kb], Hello Image.pdf [PDF: 29kb], Image.jpg [JPG: 60kb]
    A Principal Scientist, Adobe Systems, Inc.
    "PDF as a Package" -- A talk about PDF file format in general, emphasizing that a PDF file is a package of page content, images, font, color profiles, etc. Each of those things is interesting in its own right but, perhaps uniquely, PDF provides for all of these parts to be brought together into one well organized file. Examples are provided by looking inside real PDF files.
    The take-aways for the audience are an overall understanding of what is in a PDF file and how it is organized. They should have at least a general understanding that a PDF file is composed of randomly accessed "objects" of different types: dictionary, stream, basic data (number, array, string). They should also understand how general the PDF language is as a package holder of stream objects and using other objects to show relationships and properties.

  • Leonard Rosenthol -- Presentation [PDF: 390kb]
    Chief Technology Officer, PDF Sages, Inc.
    "Tools for Creating, Modifying and Reading PDF Files" -- A review of different types of scenarios that developers might wish to involve PDF in - from simple PDF creation, to content repurposing, to forms processing. After that, there is a brief review of the many tools available, the different programming/integration languages that they can be accessed from, and other considerations when choosing a library/product.
    The take-away is that people will have seen the wide breath of things where PDF can play a part, and the tools that they can use to deliver them - and will use that a starting point to develop new and interesting solutions!


The Power of PDF: Lessons from the Developers' Trenches
PDF for Application Developers and Integrators
1:30 - 3 pm

Few users have a clear sense of the true power that can be unleashed by cleverly using PDF features. The well-defined structure of PDF files and Adobe's encouraging stance have created enormous opportunities for third-party developers. Three PDF gurus/developers share the inside stories of the PDF applications they created.

Session Moderator:

Lori De Furio
Developer Evanglist, Adobe Systems, Inc.

Session Speaker:

  • Daniel-Ari Feinberg -- Presentation [PDF: 156kb]
    President and CEO, PDF Sages
    The talk focuses on developing "FOR" Acrobat (working with toolkit to develop plug-ins and products).

  • Aandi Inston
    Quite Software
    The talk focuses on developing "FOR" Acrobat (working with toolkit to develop plug-ins and products).

  • Max Wyss -- Presentation [PDF: 19kb]
    Principal, PRODOK Engineering
    This talk focuses on developing "WITH" Acrobat - how the tool itself has a robust development environment (via JavaScript and Batch Processing).


Scripting and Acrobat
PDF for Application Developers and Integrators
3:30 - 5 pm

Acrobat contains a JavaScript interpreter that is primarily used for customizing PDF forms. But its reach goes further than forms -- call it "scripting from the inside." Acrobat, through its Acrobat Interactive Communications (AIC) interface, also supports scripting from the outside with Visual Basic and AppleScript. In this session we cover all these scripting opportunities from the developer's viewpoint, coupled with detailed examples and expert advice.

Session Moderator:

James King
A Principal Scientist, Adobe Systems, Inc.

Session Speakers:

  • Kas Thomas -- Presentation [PDF: 150kb]
    Documentation Manager, SilverStream Software Corp.
    We all know that JavaScript is useful for "making forms smarter." But with Acrobat 5.0, JavaScript is also a powerful tool for controlling Acrobat itself. Not only can you redesign menus (and add custom commands), but you can implement your own powerful custom productivity tools. For example, what about a regular-expression-based Find ? What about a Regex Find with report generation? Background tasks and daemons can be implemented using setInterval(). Write arbitrary files (any MIME type) to disk using exportDataObject(). You can even extend existing AcroJS objects with properties and methods of your own design. Examples of these and other techniques are given.

  • Robert Anderson -- PRESENTATION [PDF: 96kb]
    Prepress Architect, Compaq Computer Corp.
    Talk about the benefits scripting provides for Acrobat developers: rapid application development and graphical user interfaces without the overhead of traditional system programming languages such as C. Provided tips on speed, platform-independence, and Acrobat 5.0. Show an example script that merges multiple PDF files.
    The take-aways for the audience are an understanding the types of applications that can be written with scripting. Beginning scripters will take away tips of how to get started. More experienced scripters will take away tips for scripting Acrobat 5.0 and improving existing scripts. General users will have a free script they can use to merge PDF files. The audience should have some previous experience in a scripting or system programming language.


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Large-Scale PDF Deployment Strategies
PDF for Enterprises and Government
11 am - 12:30 pm

This session explores the challenges of building, maintaining and tracking large collections of PDF documents and implementing a document-approval workflow. Specifically, we focus on creating, archiving and retrieving PDF files, along with enterprise-distribution tactics. We also explore document-security issues for maintaining content fidelity and digital rights management (DRM) to prevent unauthorized access to sensitive material.

Session Moderator:

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speakers:

  • Gabe Luchetta -- Presentation [PPT: 10.3 MB]
    Chief Information Officer, CaseShare Systems

  • Jeffrey Van Dyck
    Art Director, Graphic & Media Design, The Boeing Company

  • Michael Patrick
    VP Technology and Business Development, Ansyr Technology Corporation


Coping with Regulatory Mandates
PDF for Enterprises and Government
1:30 - 3 pm

Recent government initiatives have seen the introduction of new regulatory mandates on government agencies and third-party organizations that deal extensively with the government. How do these changes affect the creation and distribution of PDF files? How do you leverage Acrobat 5.0 to meet the accessibility requirements of Section 508? A panel of experts provides tips and insight on how to make the optimize Acrobat and PDF features for regulatory compliance.

Session Moderator:

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speaker:

  • Greg Pisocky
    Adobe Systems, Inc.

  • Paul Showalter -- Presentation [PDF: 162kb]
    Senior Technical Printing Specialist, Internal Revenue Service

  • Duff Johnson -- Presentation [PDF: 278kb]
    President, Document Solutions, Inc.

  • Dr. Rich Lysakowski
    CENSA


PDF and/or XML
PDF for Enterprises and Government
3:30 - 5 pm

In this session the fur will fly as proponents of PDF and mark-up technologies debate the age-old question, To PDF, or to XML? A common notion fueled by the rise of PDF and structured mark-up technologies such as XML is that they‚re mutually exclusive. In this session we find out if that‚s the case and what the relative merits are of each technology, along with tips on how they could coexist in a publishing workflow.

Session Moderator:

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speakers:

  • Leonard Rosenthol -- Presentation [PDF: 98kb]
    Chief Technology Officer, PDF Sages, Inc.

  • Bill Kasdorf
    Impressions Book & Journal Services, Inc.

  • Martin Hensel
    Texterity


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Friday, February 22, 2002

PDF for Markup, Review and Approval
PDF for e-Publishing
9 - 10:30 am

Acrobat 5, along with PDF 1.4, introduced a host of new tools that facilitate collaborative workflows. These tools, along with many third-party tools, provide new ways to bring process partners together to work on documents. We explore how these new tools can facilitate a quicker and less-expensive process.

Session Moderator:

David Zwang
Systems and Process Analyst, Zwang & Company

Session speakers:

  • Ravi Dugal
    Sansui Software UK Ltd.

  • Grant Fritch -- Presentation [PPT: 165kb]
    Walsworth Publishing Company

  • Matt Pugliese
    Transcontinental Group


PDF for the Web, E-Books and Wireless
PDF for e-Publishing
11 am - 12:30 pm

The Web, e-books and wireless are three exciting new ways to publish information electronically. But each format has its own specifications, features and restrictions. In this session we look at how to prepare PDF content for distribution on the widest possible range of devices and how to address the challenge of smart reusability.

Session Moderator:

David Zwang
Systems and Process Analyst, Zwang & Company

Session speakers:

  • Ken Brooks
    Publishing Dimensions, Inc.

  • Olen Letourneau
    Publications Unbound

  • Ari Weinstein
    Moodys


7-Minutes with a PDF Developer (Print-related Plug-ins)
PDF for e-Publishing
1 - 2:30 pm

There are hundreds of products that complement the functionality of Adobe Acrobat. Ten developers with a new product or significant upgrade will be given seven minutes to explain the strengths, merits, and uses of their product. If you're tired of long-winded sales pitches, but need to know the best PDF tools, this is the session for you!

Session Moderator:

David Zwang
Systems and Process Analyst, Zwang & Company

Session Speaker:

  • Vicki Blake -- Presentation [PPT: 908kb]
    Enfocus Software

  • Stephan Jaeggi -- Presentation [PDF: 105kb]
    Prepress Consulting

  • Dwight Kelly
    Apago

  • Thomas Kunz
    GretagMacbeth AG

  • Angelo Manno -- Presentation [PDF: 774kb]
    AGFA-Gavaert NV

  • Tony McCarthy
    Xinet Inc.

  • Laurie Parish
    Creo

  • Janice Reese -- Presentation [PPT: 1.5 MB]
    Think 121

  • Mark Scott -- Presentation [PPT: 2.2 MB]
    Ultimate Technographics, Inc.

  • Tom Hallinan -- Presentation [PDF: 424kb]
    Helios

  • Olaf Druemmer
    callas software

  • Aandi Inston
    Quite Software


To Top

e-Forms
PDF for e-Forms and Database Publishing
9 - 10:30 am

From your personal tax forms to your corporate expense reports, PDF eForms are a large and growing portion of the day-to-day use of PDF documents. This session explores strategies for designing efficient forms and integrating them into enterprise data-collection systems. We address online versus offline use of forms and implementing the XML-derived Form Data Format (FDF) to collect form data.

Session Moderator:

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speakers:

  • Max Wyss -- Presentation [PDF: 17kb]
    Principal, PRODOK Engineering

  • Paul Showalter -- Presentation [PDF: 500kb]
    Senior Technical Printing Specialist, Internal Revenue Service

  • Leonard Rosenthol -- Presentation [PDF: 222kb]
    Chief Technology Officer, PDF Sages, Inc.


Integration with Enterprise Database Systems
PDF for e-Forms and Database Publishing
11 am - 12:30 pm

PDF files are typically generated from desktop or office publishing applications. However, many corporate database, content and document assets are stored in large enterprise systems. Would PDF's application- and platform-independent file format encourage the distribution and use of these key information assets? How do you support the real-time generation of PDF? A panel of enterprise administrators show how they have integrated PDF with their enterprise database systems.

Session Moderator:

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speakers:

  • Tim Sullivan -- Presentation [PPT: 79kb]
    CEO, activePDF

  • Kenneth Fujimoto -- Presentation [PDF: 231kb]
    President, BestNewspaper

  • Bart Allen
    Tech Analyst, On Demand Technologies


7 Minutes with a PDF Developer (General Plug-ins)
1 - 2:30 pm

There are hundreds of products that complement the functionality of Adobe Acrobat. Ten developers with a new product or significant upgrade are given seven minutes each to explain the strengths, merits and uses of their product. If you're tired of long-winded sales pitches, but need to know the best PDF tools, this is the session for you!

Session Moderator:

Karl De Abrew
CEO, BinaryThing/Planet PDF

Session Speakers:

  • Daniel Shea -- Presentation [PPT: 60kb]
    Product Manager, A Round Table Solution (ARTS)

  • Scott Mackey -- Presentation [PPT: 1.4 MB]
    AdLib eDocument Solutions

  • Mark Stephens -- Presentation [PPT: 3.6MB]
    Managing Director, IDRsolutions ltd

  • Ann Trivanovic
    Datalogics

  • Jinsoo Kim
    President/CEO, Image Solutions, Inc.

  • Eric Beaulieu
    President, Integration New Media, Inc.

  • Michael Baehr
    CTO, MultiVisual

  • Mark Gavin -- Presentation [PDF: 379]
    Chief Technology Officer, Appligent, Inc.
    - In the past six weeks, Appligent has delivered five major releases; three of which were announced at Seybold New York. In January, Appligent released its APUtilities and added MacOS X support across the entire product line. At Seybold New York,Appligent released FDFMerge for IBM OS/390; Java-Shared Libraries for FDFMerge, SecurSign and StampPDF Batch; and Web Services for FDFMerge, SecurSign and StampPDF Batch.

  • Rachel Burnsed -- Presentation [PPT: 270kb]
    Senior Sales Support Engineer, BCL Computers

  • Sanford Bingham
    FileOpen Systems

  • Robert Moran
    Digital Constructs

  • Kenneth Fujimoto -- PRESENTATION [PDF: 63kb]
    President, BestNewspaper

  • Michael Patrick
    VP Technology and Business Development, Ansyr Technology Corporation

  • Mike Doernberg -- Presentation [PPT: 537kb]
    SmartPath


To Top

PDF Prepress Workflow Solutions: Off-the-Shelf or Create Your Own?
PDF for Print Output Providers
9 - 10:30 am

PDF prepress workflow solutions come in two flavors: high-end, comprehensive workflow systems or custom solutions built with off-the-shelf software. We explore the pros and cons of both approaches and how they're implemented. Does using PDF for prepress workflows exclude PostScript, or are there efficient ways to mix and match PDF with PostScript? Should JDF be on your radar screen when designing a PDF workflow?

Session Moderator:

Chris Heric
President, Christopher J. Heric & Co.

Session Speakers:

  • Scott B. Tully
    PDF Workflow Evangelist, Vertis Advertising Production Services

  • Martin Bailey -- Presentation [PDF: 284kb]
    Global Graphics Software

  • Mark Witkowski
    The Sheridan Group


Top Support Issues in PDF Workflows: What Goes Wrong and What You Can Do About It
PDF for Print Output Providers
11 am - 12:30 pm

At some point in the process something's bound to go wrong when PDFs are created, distributed, preflighted, and processed through a complex prepress workflow. Did someone say "fonts?" How about "undocumented features?" We'll discuss the main PDF support issues and how to build an effective end-user support structure.

Session Moderator:

Chris Heric
President, Christopher J. Heric & Co.

Session Speaker:

  • Eric Wood
    Project Manager, RR Donnelley & Sons Company

  • David Ballantyne
    St. JospehPrinting/Pi Media

  • Dieter Dolezal -- Presentation [PDF: 2.2 MB]
    Hirte Medien-Service GmbH


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Closing Session
2:30 - 3 pm

This closing session brings track chairs together to discuss what's been learned during the two days of the PDF Conference. The main objective is to find conclusions to the ongoing debates and to share your ideas with speakers and one another.

Session Moderators:

Hans Hartman
President, Suite 48

Craig Cline
VP of Content and Editorial Advisor, Seybold Seminars

Session Speakers:

  • Karl De Abrew
    CEO, BinaryThing/Planet PDF

  • David Zwang
    Systems and Process Analyst, Zwang & Company

  • Chris Heric
    President, Christopher J. Heric & Co.

  • James King
    A Principal Scientist, Adobe Systems, Inc.


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