Seybold PDF Conference 2002 San Francisco: Shootout, Survey & More
SSF 2002 convenes September 9-12 at the Moscone Center

17 June 2002

Seybold San Francisco 2002: PDF Conference

    Conference Chairs:

  • Hans Hartman
    President, Suite 48

  • John Parsons
    Senior West Coast Editor, Seybold Publications

Seybold SF 2002

The world's largest gathering of PDF aficionados, the Seybold PDF Conference is where a broad range of developers, publishers, printers, designers and IT experts share how smartly deploying PDF can save organizations money or even enable them to generate extra revenues. Companies increasingly benefit from the power of PDF, enabling them to efficiently gather and exchange information in ways that were unheard of just a few years ago.

The Seybold PDF Conference addresses the entire range of PDF applications, technology developments and best practices. As many companies start by using PDF to store documents in an application-independent and output-predictable format, they often progress and make gains elsewhere in their business processes. Some leverage PDF to mark up, review and approve documents; others use it to transport documents efficiently through their print and prepress workflows. Some companies use PDF as forms to collect data, and others cross-media publish their content in PDF on handheld devices, e-books, CD-ROMs, the Web and other media. Come join hundreds of PDF aficionados at what promises to be three jam-packed days of all things PDF.

The Seybold Summit attracts leading industry executives, technologists, practitioners, and visionaries to share their experiences, successes and challenges. Hear the latest buzz, insightful perspectives and heated debate. It's a day you won't want to miss!

Tuesday, September 10

    PDF Summit

  • 10:30am-12pm "PDF Conference Opening Keynote"

    As the use of PDF keeps expanding from storage and transmission of documents to collaboration, data integration, cross-media publishing and secure printing, both PDF technology developers and PDF users face new demands. In this keynote opening session, we present how representatives from both communities respond to these demands and innovate their technology and business practices.

    Keynote Speakers:

    Guy Gleysteen
    Director of Printing, AOL Time Warner, Inc.

    Harry Vitelli
    Senior Director of Acrobat Product Management, Adobe Systems, Inc.

  • 1-3pm PDF "Shootout and Usage Survey"

    There are many tools to create PDF files, edit them, or manipulate them in the prepress process. How do they measure up? In this session you hear the results of Seybold's first PDF Shootout, which compares how different applications created, edited, trapped, imposed, separated and proofed a set of challenging PDF files. In addition, we all have ideas about how people use PDF files, the tools they use, and the issues they face. But are they accurate? Hear the results of Seybold's first PDF Usage Survey.

    Moderators:

    Hans Hartman
    President, Suite 48

    John Parsons
    Senior West Coast Editor, Seybold Publications

  • 3:30-5:30pm "Seven Minutes with a PDF Developer"

    How can you keep track of the latest and newest PDF plug-ins and other tools? For several years know, the answer has been simple--attend the Seven Minutes with a PDF Developer session. In a highly structured format, hear firsthand from PDF vendors what new products they are launching.

    Moderators:

    Karl De Abrew
    CEO, BinaryThing/Planet PDF

    David Zwang
    Principal, Zwang & Company

  • 5:30-6:30pm "Job Ticket Data Exchange through JDF"

    The new Job Definition Format (JDF) could potentially revolutionize print production, from design through final delivery. Prepress system vendors, MIS vendors and integrators have developed unique approaches to realize the potential of this powerful new XML-based standard. In this session, you will hear first hand about these applications, and learn what direction JDF implementation is taking.

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Wednesday, September 11

    Track: PDF for E-Publishing

  • 10:30am-12pm "PDF for Markup, Review and Approval"

    Acrobat and several third-party products enable organizations to efficiently mark up, review, and approve documents. However, creating a truly efficient collaborative workflow requires more than purchasing the right software. Learn from companies that have improved their collaboration processes by using PDF, trained their people to collaborate more efficiently with PDF, and established collaboration processes that worked.

    Moderators:

    Karl De Abrew
    CEO, BinaryThing/Planet PDF

    David Zwang
    Principal, Zwang & Company

  • 1-2:30pm "Cross-Media Publishing with PDF"

    The ability to reuse content for different media is one of the most important advantages of PDF over raster-based and application file formats. What are smart strategies for reusing content on handheld devices, e-books, CDs, and Web sites? How could you efficiently generate PDF files on the fly from database systems? Hear from people who have seen dramatic productivity gains by cross-media-publishing their PDF files.

    Moderators:

    Karl De Abrew
    CEO, BinaryThing/Planet PDF

    David Zwang
    Principal, Zwang & Company

  • 3-4:30pm "E Forms"

    From your personal tax forms to your corporate expense reports, PDF e-forms are a large and growing portion of the day-to-day use of PDF documents. This session explores strategies for designing efficient forms and integrating them into enterprise data-collection systems. We address online versus offline use of forms and implementing the XML-derived Form Data Format (FDF) to collect form data.

    Moderators:

    Karl De Abrew
    CEO, BinaryThing/Planet PDF

    David Zwang
    Principal, Zwang & Company

  • 5-6:30pm "PDF and/or XML"

    In this session the fur flies as proponents of PDF and mark-up technologies debate the age-old question, To PDF, or to XML? A common notion fueled by the rise of PDF and structured mark-up technologies such as XML is that they're mutually exclusive. In this session we find out if that's the case and what the relative merits are of each technology, along with tips on how they could coexist in a publishing workflow.

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Thursday, September 12

    Track: PDF for Print

  • 9-10:30am "PDF Workflow for Print Publishers"

    Designing an efficient PDF workflow for print publishers is not clear cut. As the workflow starts with authoring applications (such as QuarkXPress or InDesign) and at some point generates PDF or PDF/X-1 files, print publishers face the question of which file format is best for proofs, or archival, or last-minute changes. Does sending PDF or PDF/X-1 files to the printer suffice? Hear how publishers have increased their efficiency with PDF workflows.

    Moderator: Chris Heric
    President, Christopher J. Heric & Co.

  • 11am-12:30pm "PDF Workflow for Print Output Providers"

    How do you design an efficient, foolproof, flexible, and well-supported PDF workflow in a prepress or print environment? What are the relative merits of a high-end turnkey solution versus one you put together with various off-the-shelf applications? How can your workflow improve further with the emergence of JDF-based, automated job ticketing and data-collection applications? Hear how print output providers developed their successful PDF workflow systems.

    Moderator: Chris Heric
    President, Christopher J. Heric & Co.

    Speaker: Scott B. Tully
    PDF Workflow Evangelist, Vertis Advertising Production Services

  • 1:30-3pm "Support for PDF Supplying Customers"

    With more customers supplying their print work as PDF or PDF/X-1 files, print output providers now face different challenges. If there are file problems, what can they or should they be willing to fix? How can they minimize problems by training customers up front? How do they support customers who are transiting from supplying application files to supplying PDF or PDF/X-1 files? Print output providers share how they've designed successful support practices.

    Moderator: Chris Heric
    President, Christopher J. Heric & Co.

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    Track: "PDF for Application Developers and Integrators"

  • 9-10:30am "PDF Custom Applications: Show and Tell"

    We all know that out-of-the-box PDF solutions can save companies time and money. In this session we go one step further and focus on applications that are custom-developed to enhance Acrobat or leverage PDF. Developers and integrators present a broad, deep spectrum of real-life, custom applications that have generated considerable productivity gains at their companies.

    Moderator: Lori DeFurio
    Developer Evanglist, Adobe Systems, Inc.

  • 11am-12:30pm "PDF Custom Applications: How Did You Do That?"

    After being tantalized in the first session, now learn about the tools and techniques needed to create custom PDF applications and workflows. First, learn what's under the hood of the PDF file structure. Then, hear the ins and outs of various developer power tools for making, modifying, customizing, and otherwise operating on PDF files. This session points you in the right direction to become an expert in your own right.

    Moderator: James King
    A Principal Scientist, Adobe Systems, Inc.

  • 1:30-3pm "PDF Scripting and Batch Processing: What the Experts Need to Know"

    This final session dives deeper into two key technical subjects. Learn how you can script Acrobat both from "inside" and "outside." Find out how Acrobat's JavaScript interpreter enables you to use JavaScript scripts to access, create, and control a wide set of PDF and Acrobat functions. Finally, discover the intricacies of batch processing sets of PDF files.

    Moderator: James King
    A Principal Scientist, Adobe Systems, Inc.

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    Opening, Closing and Keynotes

  • 3:30-5:30pm "PDF Power Panel and Closing"

    After three days of information-loaded sessions, you might still have some old questions or a few new ones, triggered by the information you have gathered. The PDF Power Panel is your chance to get answers. A panel of experts, including senior Adobe personnel, PDF plug-in developers, and other PDF power users address your questions. In addition, the track and conference chairs close the conference by highlighting the main events and listening to your thoughts for our next PDF conference.

    Moderators:

    Hans Hartman
    President, Suite 48

    John Parsons
    Senior West Coast Editor, Seybold Publications

    Karl De Abrew
    CEO, BinaryThing/Planet PDF

    David Zwang
    Principal, Zwang & Company


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